a day ago
- Business
- South China Morning Post
DJI faces new challenger as China's robot vacuum maker Dreame hires drone experts
Dreame Technology, a Chinese brand known for its robot vacuum cleaners, is actively recruiting drone experts in what is seen as a move to compete with DJI, the dominant player in the market, amid growing competition from innovative hardware start-ups.
The company is advertising at least 10 positions – including drone navigation modelling algorithm engineer, drone test pilot, drone operations sales director and business director for the pan-aviation industry – according to job postings on the recruitment platform Boss Zhipin.
The roles will be based either in Dreame's headquarters in Suzhou, a city in eastern Jiangsu province, or the Chinese drone hub of Shenzhen in southern Guangdong province, home to a vast drone supply chain network that supports DJI and other companies.
Dreame has already recruited talent from DJI and food delivery giant Meituan, according to news portal Sina, which first reported on the expansion. Meituan had been developing
drones for its logistics service since 2017 and used them to deliver more than 200,000 orders in 2024, nearly doubling the volume from the previous year, the company said.
A DJI store in Beijing. Photo: EPA-EFE
Dreame did not immediately respond to a request for comment on Wednesday.
